I have no background in marketing myself, so I jumped at the chance to talk comics marketing with Sue of DC Women Kicking Ass.
The female consumer controls 80% of all buying decisions. (I really encourage people to read The Power of the Purse). Women are clearly attracted to the concept of powerful female characters. Yet there’s this weird disconnect where marketers chase after the latest thing (KATNISS) and kinda ignore these characters with enormous brand awareness. There seems to be little or no connection between the publishing and what WBCP does. Look at The Dark Knight Rises. Anne Hathaway has a huge female fan base. Catwoman is maybe, what? The 3rd or 4th most familiar female DC character? And yet there’s been nothing done to translate the interest in TDKR, to interest in the comics.
In which I WHY WHY WHY at Sue, over the dearth of female creators working at the Big Two, and the great lie of female superheroes being unsuitable for movies. “Women can’t open movies!” Ha ha.
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